positioning & messaging


You’ve built a product, but now you don’t know how to market it? Most people jump straight into the tactics, but it always comes back to the basics. Who do you sell to, how are you different, why are you better than the alternatives? If you’ve hit a brick wall and need help getting out of your positioning or messaging rut, I can help.

how to know if you have a positioning problem

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    You’re constantly changing the way you pitch, hoping something sticks

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    Nothing seems to be resonating and potential leads are ghosting you

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    You don’t know how to hone in on your target customer or who to sell to

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    You’ve tried marketing tactics and nothing seems to be working

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    Your offering is complicated and you need help simplifying it

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    You don’t know how to tell your story or messaging consistently across your website, sales material, and in conversations

common positioning questions

  • Short answer - no! I’ve designed a Positioning Clarity challenge specifically for earlier stage companies (pre Series A).

  • Before any positioning work, I’ll meet with you and extract the insights you already have about your market, ICP, competitors and more.

  • Not at all! Positioning is transferable to any industry. You need to know what you are, how to differentiate, and what is going to cut through the noise and attract the right users/buyers. Therefore positioning work is beneficial for any industry.

Let’s chat about your positioning needs

Fill in the form and I’ll get back to you ASAP.