positioning & messaging


You’ve built a product, but now you don’t know how to market it? Most people jump straight into the tactics, but it always comes back to the basics. Who do you sell to, how are you different, why are you better than the alternatives? If you’ve hit a brick wall and need help getting out of your positioning or messaging rut, I can help.

how to know if you have a positioning problem

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    You’re constantly changing the way you pitch, hoping something sticks

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    Nothing seems to be resonating and potential leads are ghosting you

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    You don’t know how to hone in on your target customer or who to sell to

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    You’ve tried marketing tactics and nothing seems to be working

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    Your offering is complicated and you need help simplifying it

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    You don’t know how to tell your story or messaging consistently across your website, sales material, and in conversations

common positioning questions

  • Short answer - no! I’ve designed a Positioning Clarity challenge specifically for earlier stage companies (pre Series A).

  • Before any positioning work, I’ll meet with you and extract the insights you already have about your market, ICP, competitors and more.

  • Not at all! Positioning is transferable to any industry. You need to know what you are, how to differentiate, and what is going to cut through the noise and attract the right users/buyers. Therefore positioning work is beneficial for any industry.

positioning packages designed for early and later stage startups

positioning clarity

$3000

Ideal for early stage startups pre-PMF


If you don’t have an Ideal Customer Profile (ICP) locked down then this package is the best place to start. I’ll provide the frameworks and develop a testing positioning plan, including different angles to test.

  • 2 x 60 min working session to compile the positioning ‘inputs’

  • 3-4 angles developed to test with your target audience

  • Positioning strategy development

  • Testing plan framework in Miro

  • Positioning artefacts to test in the market: landing page copy, sales deck outline, and ads developed

positioning precision

$6000

Ideal for startups with pmf


If you have somewhat of an idea of who you sell to, then this package is for you. This can be applied to company-level positioning, or positioning new products that you plan to bring to market.

  • 2 x 90 min workshops

  • Miro board with positioning framework and artefacts

  • Positioning strategy documentation that includes chosen positioning, company narrative, key messages, differentiation and more

  • Value propositions developed for the company and/or product you’re taking to market

  • Positioning artefacts development