Hi, I’m TANIA, b2b product marketing professional

I've spent the last decade working in B2B SaaS building product marketing functions at Atlassian and SafetyCulture, and Qwilr.

I’m passionate about the strategic role product marketing plays in a startups growth. Getting the foundations right, deeply understanding customers makes startups target their GTM approach with precision.

Current day-to-day

  • Head of Product Marketing at a Series A startup called Qwilr

  • Curating Australian PMM talent at hireapmm.com.au

  • Teaching strategy workshops to founders and marketing teams through the PMM Toolkit

  • Coaching PMMs to navigate their career

  • Writing about product marketing through my newsletter

  • Speaking at various product and product marketing events

Education

  • Public Speaking Bootcamp | (NIDA) National Institute of Dramatic Art, December 2019

  • Go-to-Market Strategy | SiriusDecisions, January 2019

  • Insights for Innovation | IDEO | January 2019

  • UX Research & Strategy | Designlab | August 2017