positioning shouldn’t be fuzzy. get clear on who you sell to, and how to differentiate yourself.
Product marketing consulting for startups struggling with positioning, getting traction, and building a self-service experience.
if your startup is suffering from one of these problems, product marketing can help:
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Your product benefits alot of different buyers and you’re unsure who to focus on. I’ll help you uncover your best-fit buyers and core use case to drive land and expand growth.
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Anchoring on a market is really important. Your positioning will make sense if you are clear about which market you’re trying to break into. Part of the work I do in the positioning and GTM strategy space is clearly defining where you play, and how you can win a market, by understanding the opportunities and differentiation of what you offer.
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You can’t be everything to everyone. Getting precise about how to talk about what you do is the foundation of going to market. Ever scrolled a website and gone ‘wow’ this product is amazing. That’s the aha moment we aim to unlock for YOUR best-fit customers with positioning. Positioning is crucial at any stage, and you’re never too early to start. I work with 2-person founder teams, or larger more established teams to get this right.
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I offer comprehensive pricing research and strategy options to unlock growth through monetisation. Contact me to chat about your pricing strategy. I’ve helped companies transition to SaaS pricing models, and unlock more revenue by re-optimising existing pricing structures.
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Item description
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The work isn’t complete when you launch a free trial or freemium offering. PLG needs optimisation. My work covers how to scale down high-touch motions and introduce self-service. I also develop experiments that optimise the entire PLG journey from the moment a visitor sees your website to upgrading to a paid plan.
why me
B2B SaaS Product Marketing consultant, coach & Advisor.
I have 10+ years working in early stage startups across PLG and hybrid GTM models. I leverage the power of product marketing to grow PLG companies by driving market discovery, customer research, executing global go-to-market plans and building product marketing foundations from scratch.
Head of Product Marketing @ Qwilr
Senior PMM at Atlassian for 2+ years
Product marketer at SafetyCulture for 3+ years
Product marketing consultant for 4+ years
First APAC teacher for the Product Marketing Alliance Core Certification
work with me ON:
Positioning
It’s never too early to start positioning work. I’ve designed packages for early stage and later stage startups as the positioning approach is different. I have deep expertise to help you with common positioning problems:
Not knowing which target market to concentrate on with many potential buyers
Not knowing how to describe what you do clearly and consistently
Not knowing how to ‘package it all up’ as you have so many features and benefits to talk about it
Not knowing how to differentiate and get taken seriously as you’re a new comer to an existing market
GTM strategy
Comprehensive market analysis, competitive understanding, and strategic planning to launch products to market. Getting clear on how you GTM is essential for early-stage so you don’t burn resources or cash. My GTM approach covers:
ICP & persona research sprints to uncover best-fit buyers.
Tailored GTM frameworks & channel selection designed to attract tightly defined Ideal Customer Profiles (ICPs) and user personas.
Testing framework that is designed to pivot quickly when something isn’t working.
plg optimisation
You’ve launch a free plan or free trial. Now what? I work with founders on their PLG growth strategy. We’ll work together in a sprint fashion to test, pivot, and execute quickly. My PLG optimisation approach covers:
Founders looking to scale themselves with a self-service approach
Founders who want to rely less on demos and drive more PLG volume
Users are getting stuck and not activating within the product
Someone who can help optimising in-product and the self-service experience outside out the product
