Build your gtm strategy on evidence, not assumptions.
That’s where product marketing comes in.
Flexible product marketing consulting for B2B SaaS startups to build their GTM foundations.
about me
B2B SaaS Product Marketing consultant, coach & Advisor.
A decade worth of experience in SaaS B2B leveraging the power of product marketing to grow PLG companies by driving market discovery, customer research, executing global go-to-market plans and building product marketing foundations from scratch.
Head of Product Marketing @ Qwilr
Senior PMM at Atlassian for 2+ years
Product marketer at SafetyCulture for 3+ years
First APAC teacher for the Product Marketing Alliance Core Certification
work with me
Fractional pmm leadership
Strategy, leadership and coaching.
Hire an experienced marketing leader without the risk of a full-time hire or as an interim solution. Best for teams with junior hires who need help with overall GTM strategy, management, hiring decisions, and team coaching.
PMM consulting
Strategy and project execution.
Work with me to tackle key problems in the business. Best for startups who need help with strategy and also need someone to execute customer research, GTM strategy, create sales pitches, landing pages and more.
workshops & advising
Guidance on GTM decisions.
Sense check GTM strategy and decisions, or book in for custom-made workshops. I’ll provide blueprints, advise on how to approach and tackle problems such as identifying your ICP, developing buyer personas, building a GTM strategy, creating sales enablement and more.
Companies benefit from product marketing at any stage.
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seed-series a (Early stage startup)
You need to discover who your serious buyers are, what your market is, and how to position within it.
Product marketing helps with:
Identifying your first customer segment
Market & competitor research
Value proposition design
Product positioning & testing
Early pricing strategy
Targeted GTM strategy to obtain customers
First customer case studies
Market sizing / category research for investor pitches
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Series B & Beyond (growth stage)
You’ve hit traction and need help scaling your customer growth. Sales pitch, messaging, positioning all needs refining to attract more customers.
Product marketing helps:
Uncover additional customer segments
Validate an existing Ideal-Customer-Profile (ICP)
GTM strategy & channels to best acquire customer segments
Messaging testing & validation
Product differentiation positioning to win against competitors
Sales enablement & collateral creation to unblock sales teams
Pricing & packaging strategy as a growth lever
Narrative design
Customer retention & onboarding
Win/loss analysis and sales pitch development
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scale-ups
Teams are scaling and you’re now expanding to more segments or markets, introducing multiple products, and onboarding new team members.
Product marketing helps with:
Team upskilling & establishing consistency in PMM
Team hiring & coaching
Product management and PMM collaboration practices
Broader GTM strategy
Multi-product positioning strategy
Sales enablement & pitches for different offers & segments
Market expansion
Customer growth and retention
product marketing toolkit
product marketing toolkit
BUY THE PRODUCT MARKETING TOOLKIT
Upskill your team to build your GTM strategy using our proprietary Product Marketing Toolkit. Designed for new marketing teams or cross-functional teams who want to learn how to leverage product marketing, and build the foundations of their GTM strategy.
